Meet our

Management
team

At Optimizer, our leadership team embodies a unique blend of vision, expertise, and a relentless drive for excellence.

For 25 years, we’ve been at the forefront of technological innovation, building lasting relationships with our clients—some of whom have trusted us for over two decades. As we expand globally, our leadership team is dedicated to steering the company towards new heights, while maintaining the values and integrity that have defined us since day one.

CEO and Founder:

Paulo Vieira

For 25 years, Paulo Vieira has led Optimizer with a relentless commitment to excellence and innovation. From a one-man-show to a global IT service provider, he has built a company renowned for its delivery excellence and enduring client partnerships. Paulo’s everyday dedication ensures that we always deliver more, going beyond expectations to achieve success and satisfaction in every project. Outside of work, Paulo’s passion for automotive sports keeps him on the move, and he can often be found racing on the track, where he channels his drive for performance and precision.

Partners

Our partners, who joined Optimizer at the early stages of their careers, exemplify the long-term commitment and partnership that define our company. Their extensive knowledge and industry experience have been crucial in shaping our comprehensive service offerings. With a shared vision for innovation and an unwavering dedication to client success, they have played a pivotal role in establishing Optimizer as a trusted partner in the IT industry, mirroring the long-standing relationships we cultivate with our customers.

Anselmo Rodrigues

Anselmo Rodrigues, a partner at Optimizer for over 20 years, brings extensive experience and a deep commitment to the company’s mission. His dedication has been instrumental in Optimizer’s growth and continued success. Known for his strategic insight and long-standing contributions, Anselmo is a valued leader within the team. Outside of work, Anselmo enjoys reading, sports, and CrossFit. A dedicated father, he prioritises family time, balancing his professional achievements with a commitment to his loved ones.

Maribel Oliveira

For the past 20 years, Maribel Oliveira has been a cornerstone at Optimizer, dedicated to fostering trust-based relationships with clients, particularly within the healthcare sector. Known for her unwavering commitment and “extra mile” approach, Maribel has built lasting connections with clients who value her deep understanding of their needs and her focus on delivering exceptional service.In her personal time, Maribel enjoys unwinding with walks along the beach or in the mountains, finding balance in nature. She is deeply family-oriented, cherishing quality moments with loved ones, and is an avid reader.

Rui Lopes

With close to 20 years at Optimizer, Rui Lopes is a valued partner known for his pragmatic and solution-driven approach. His commitment to practical, effective problem-solving has earned him a reputation as a dependable leader within the team. Rui’s focus on delivering impactful, tailored solutions has been instrumental in Optimizer’s success, helping the company consistently meet and exceed client expectations. His ability to address challenges with a calm, results-oriented mindset makes him an invaluable asset to both colleagues and clients alike.

Beyond his professional achievements, Rui values spending quality time with his family, balancing a strong work ethic with his dedication to family life.

Pedro Madureira

With nearly 20 years at Optimizer, Pedro Madureira is a key leader recognised for his visionary approach and strong commitment to customer satisfaction. His professionalism and customer-centric focus drive him to go above and beyond, ensuring that client needs are met with excellence. Pedro finds true fulfilment in seeing clients happy with the results, making him an invaluable part of Optimizer’s mission to deliver impactful solutions.